The supplement contains clinically studied Ashwagandha KSM-66®, which supports a healthy response to occasional stress, enhances sports performance, promotes healthy testosterone levels, and has a calming effect.

Ashwagandha| Withania somnifera| Indian Winter Cherry

Ashwagandha is a highly respected herb in the Ayurvedic system of medicine and is considered a Rasayana(rejuvenating herb). The root of Ashwagandha has a distinctive horse-like smell or bestows strength like that of a horse, which is why it is named Ashwagandha (Ashwa means horse). It is traditionally used for its tonifying properties, as an aphrodisiac, sleep aid, and for treating conditions related to vata and kapha imbalances.

Ashwagandha for Bala (muscle strength)

According to Ayurveda, Ashwagandha can be used to treat Kshaya, a condition characterized by muscle wasting, as it has nourishing and strengthening properties. In a research study, participants with KSM Ashwagandha were given a dosage of 300mg twice daily while the control group received a placebo. 

Results showed that the Ashwagandha group experienced increased muscle strength and size, improved testosterone levels, and significantly less muscle damage from exercise. The study concluded that supplementing with Ashwagandha can lead to a significant increase in muscle mass and strength.

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Ashwagandha for Nidra Janana (For better sleep)

In Ayurveda, Ashwagandha is recommended for treating the sleep disorder Anidra. It is also considered a Rasayana herb that can rejuvenate the body’s tissues and alleviate the imbalance of vata, thereby promoting better sleep. The herb’s Latin name, “somnifera,” refers to its ability to induce sleep and provide restful support.

Recent research suggests that ashwagandha may improve sleep quality by helping people fall asleep faster, sleep longer, and have a better sleep overall. One study, which used actigraphy to measure sleep, found that participants reported a 72% improvement in their sleep after taking ashwagandha for six weeks.

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Ashwagandha ‘In a strip’ is a unique delivery system that utilizes patented technology to provide the plant extract in a novel and engaging format. 

The orally dissolvable strips are designed to provide optimal effectiveness with a minimal dosage, and the inclusion of KSM-66 Ashwagandha enhances its ability to reduce stress and improve athletic performance while promoting overall health and well-being in an enjoyable way.

Withanolides | Withania somnifera | Indian Winter Cherry

Withania somnifera has gained considerable attention in research due to its multifaceted importance. The key chemical components of Withania somnifera have been identified as withanolides, which are bioactive steroidal lactones. Withanolides are a class of naturally occurring lactones, such as withanone, withaferin A, and withanolide A-D.

Withanolides have been found to have various pharmacological benefits such as enhancing sleep, reducing anxiety and depression, improving mental alertness, and promoting better body composition and muscle strength.

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Withaferin A as anti-inflammatory

Withaferin is the most studied whithanolide in Ashwagandha. Extracts from Withania somnifera have been shown to suppress the production of various pro-inflammatory molecules in multiple in vitro models. Withaferin A, a compound found in Ashwagandha, has been shown to have anti-inflammatory properties by inhibiting the expression of inflammatory markers (alpha-2 macroglobulin, as well as the transcription factors NF-κB and AP1).

 Additionally, certain withanolides have been found to selectively inhibit the enzyme cyclooxygenase-2 (COX-2), which plays a role in inflammation.